by btm | Jul 19, 2022 | Blog
What I have found over the years of pitching stories and speaking with journalists is that the one thing that really makes a difference to the chance of your story being covered or not, be it on radio, TV or print, is providing them with everything they need up front...
by btm | Jul 4, 2022 | Blog
The short answer is yes in most cases. However, there are a few considerations before you do. Firstly, as a publicist it is my job to make sure that I am not pitching the same story to competing outlets; for example, here in Australia, I wouldn’t pitch to two TV...
by btm | Jun 20, 2022 | Blog
This is a very common question although many business owners already have the belief that TV must be best. This misconception is what I will discuss as although TV may sound like the most exciting option and the one that will reach the biggest audience, it is not...
by btm | Jun 6, 2022 | Blog
I wanted to address an issue that arises frequently when business owners consider PR for their business. Quite often they have a very clear vision of what they want PR to do for them; sometimes this is driven by observing someone else’s success using PR, other times...
by btm | May 6, 2022 | Blog
When I mention local print or radio media to clients, I receive one of a few reactions in no particular order; Does anyone read the paper anymore? But what about national publications as I sell nationwide? Oh, I’ve tried advertising with...
