3 Things A Journalist Might Need To Be Able To Run Your Story

3 Things A Journalist Might Need To Be Able To Run Your Story

What I have found over the years of pitching stories and speaking with journalists is that the one thing that really makes a difference to the chance of your story being covered or not, be it on radio, TV or print, is providing them with everything they need up front...
Can I Pitch The Same Story To More Than One Outlet?

Can I Pitch The Same Story To More Than One Outlet?

The short answer is yes in most cases. However, there are a few considerations before you do. Firstly, as a publicist it is my job to make sure that I am not pitching the same story to competing outlets; for example, here in Australia, I wouldn’t pitch to two TV...
There Is Magic in PR But No Magic Pill

There Is Magic in PR But No Magic Pill

I wanted to address an issue that arises frequently when business owners consider PR for their business. Quite often they have a very clear vision of what they want PR to do for them; sometimes this is driven by observing someone else’s success using PR, other times...
4 Compelling Reasons To Pitch To Your Local Media

4 Compelling Reasons To Pitch To Your Local Media

When I mention local print or radio media to clients, I receive one of a few reactions in no particular order;  Does anyone read the paper anymore? But what about national publications as I sell nationwide?  Oh, I’ve tried advertising with...