Mat McLachlan

Publicity Campaign – April 2019

Key Campaign Strategies

  • Position Mat as an authority and expert outside of industry media
  • Begin to build relationships with mainstream media
  • Generate quality, shareable content for socials & website
  • Generate content to leverage for future media comment
  • Raise awareness of an historical issue and services

Coverage Secured

SYDNEY MORNING HERALD, TRAVELLER

April, 2019
‘Food safaris to nature trails: World’s 50 best day tours to take’
Circulation: 104,000

SYDNEY MORNING HERALD, TRAVELLER

April, 2019
‘The Sir John Monash Centre, Villers Bretoneux: Australia’s divisive new war memorial’
Facebook Followers: 1.1 Million +

SYDNEY MORNING HERALD, TRAVELLER

February, 2019
‘Vietnam Airlines business class, Boeing 787 Dreamliner, Sydney to Ho Chi Minh’
Circulation: 104,000

SYDNEY MORNING HERALD, TRAVELLER

February, 2019
‘France: The chalk cathedrals of Reims and Epernay’
Facebook Followers: 1.1 Million +

SYDNEY MORNING HERALD, TRAVELLER

February, 2019
‘Ypres, Belgium, battlefield tours: Aliving place of the dead’
Circulation: 104,000

SYDNEY MORNING HERALD, TRAVELLER

December, 2018
‘WW1 Western Front, Australian Battlefields tour: Why the great War still packs an emotional punch’
Facebook Followers: 1.1 Million +

ABC RADIO HOBART

Facebook Followers: 96 K

ABC RADIO MELBOURNE

Facebook Followers: 148 K

SOUTHERN CROSS AUSTERIO

Facebook Followers: 5.4 K

ABC RADIO MELBOURNE

Facebook Followers: 148 K

ULTRA 106FIVE RADIO

Facebook Followers: 7 K

THE PROJECT, NETWORK TEN

Facebook Followers: 829 K

THE TODAY SHOW

Facebook Followers: 2.1 Million

Recommendations

Continue to identify story opportunities suitable for both mainstream and industry media to continue building your profile and position as an expert in your industry and trust in your brand and services, amongst stakeholders.

Baseline your website traffic and socials to further measure the success of PR as a strategy.
Share your coverage, tag journalists.

Display logo and coverage on a media page on your website.

Consider an ‘as featured in’ line within all staff signature blocks