Chris Daglis
Publicity Campaign – March 2020
Key Campaign Strategies
- Position Chris as an authority and expert outside of industry media
- Begin to build relationships with mainstream media
- Generate quality, shareable content for socials & website
- Generate content to leverage for future media comment
- Raise awareness of an issue impacting the wider public
- Demonstrate empathy and support for all stakeholders
Australian Associated Press (AAP) and Medianet response to story
The press release sent through from Susie caught the AAP Editor’s attention firstly due to the captivating headline (a bit of humour in a hot topic never goes astray) and secondly to the detail put into the release. It gave the information needed right from the get-go with strong bullet points and an expert to talk to on the matter. A great piece of PR for Medianet to pass on to the relevant journalists.
Susie’s press release then went on to be chosen by the editorial team to be taken into the News Room conference, along with one other to be pitched to the Editor In-Chief. Susie’s was the one they chose with the possibility of it being included in their news for the day which is distributed throughout all News Rooms.
Coverage Secured
NINE NEWS
‘Vehicle repairs to become more expensive if not impossible’
Facebook Followers: 2.2 Million
PAINT & PANEL
‘What effect will coronavirus have on car repairs?’
Facebook Followers: 2.7 K
March 10, 2020
‘Michael McKenna
Industry Policy at VACC’
Circulation: 500 +
MIRAGE NEWS
March 6, 2020
‘Forget Toilet Rolls-Effects of Coronavirus Lurking In An Unlikely Place‘
Facebook Followers: 1.3 K
AUTO TALK
March 6, 2020
‘Coronavirus is an opportunity for part recyclers to up their game’
Unique Website Visits: 25 K per month
MEDIANET
‘Forget Toilet Rolls-Effects of Coronavirus Lurking In An Unlikely Place’
Target: 59 K Australian Journalists & Newsrooms
RECYCLING INTERNATIONAL
‘Plot Twist: Can the coronavirus accelerate car recycling?’
Readership: 33,000 Professionals across 6,500 Companies
THE FOUR POINT PLAY
‘Experts reveal vehicle repairing would become more expensive’
Does Anyone Have A Square To Spare?
Facebook Followers: 1.3 K
ABC RADIO SUNSHINE COAST
‘Mornings with Annie Gaffney’
Facebook Followers: 55 K
RADIO 89-3
‘World on Wheels’
Facebook Followers: 2.7 K +
Recommendations
Continue to identify story opportunities suitable for both mainstream and industry media to continue building your profile and position as an expert in your industry and trust in your brand and services, amongst stakeholders.
Baseline your website traffic and socials to further measure the success of PR as a strategy.
Share your coverage, tag journalists.
Display logo and coverage on a media page on your website.
Consider an ‘as featured in’ line within all staff signature blocks
We enjoyed working with you – Big Things Media
Congratulations on your coverage and successfully sharing your story with both mainstream and industry media. We believe this sets a strong foundation for further stories and to build relationships with the media.
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